Built for the grind

Athletes training with focused intensity
Access

Built for more
than one way in.

Athletes are not one body or one way of using the web. We aim for keyboard, screen reader, zoom and reduced-motion support. This is a commitment and a contact path, not a certificate on the wall.

01

Structure

Semantic headings, labelled forms, visible focus states.

02

Contrast

Readable type on light default and dark cinematic sections.

03

Motion

Animations respect reduced-motion preferences where we animate layout.

04

Imagery

Meaningful campaign photos get alternative text. Decorative ones stay quiet.

Target

WCAG 2.2 Level AA as a practical bar.

Full-bleed lookbooks and large type are part of the brand. Some overlays can still fail. When we find a failure, we fix it in the next production pass.

Blocked by a page?

Email hello@inbuiltmuscles.com with the URL, device or browser, and what you were trying to do. We treat it as a defect, not a favour.

Also

Privacy and contact, same house.

How we handle data, and how to reach a human.